12 Hidden PPC Features You Should Know About

12 Hidden PPC Features You Should Know About

In this era of the internet, everyone wants to do their business online. Everyone has to be two steps ahead of their fellow businessman, in such a state Digital Marketing has an essential role in the fast-growing technology.

If you understand pay per click by name, then we can simply reduce that pay per click means an advertisement for which you have to pay only when someone clicks on your advertisement.

In simple language, if you are advertising online, then you have to pay only when someone clicks on your ad and comes to your website.

Most people create campaigns only with known PPC features forgetting the hidden features which may boost their results. Additional unknown features are hidden because they are tough to find and can affect report display by just turning a “button” on or off. Likewise, if you perform one or two of these secret treasures, you are assured to have something to talk about. Let’s work on some PPC secrets by revealing 12 hidden features you necessitate to know about in Google Ads, Microsoft Ads, and equivalent outputs.

• Call Reports and Recording

Google Ads now allows the facility to record the calls you receive from click-to-call ads and call extensions. You can attend these recordings as well as download them if you choose. Recordings are store for 30 days. After that report will say “recording expired.”

• Microsoft Audience Network

The Microsoft Audience Network is a very effective means to add range. This feature enables you to:

1. Reach your audience in brand-safe sites
2. Drive highly personalized engagements
3. Achieve your key marketing goals

• Add extension

Ad extensions determine to be a Golden Handshake for upgrading the paid search and performance drives. They are beneficial parts of data attached to your Ads, to make them stand above. Ad Extensions can be manual and automatic, which means you can supplement those ad extensions yourself, or it could be automated when the expected requirements appear to match.

• Search Partners

Websites that have partnered with Google to display ads are search partners. Mutually, these sites will get a portion of the advertising profit. Several sites among the search partner network utilize Google to power their site search functions, including online directories and smaller search engines such as Ask and, until recently, AOL.

• LinkedIn Profile Targeting

LinkedIn Profile Targeting is a new targeting option revealed by Microsoft Ads for which marketers had been curious about. Like other social media sites, LinkedIn also holds a stock of information about your buyers. Though, LinkedIn’s information is helpful for B2B services. this feature of PPC allows you to target dormant consumers found on their LinkedIn profile description

You can target customers based on their:

Company, Industry, and, Job function

• Multi-Image Extensions + Multimedia Ads

This new feature of Microsoft Advertising is for its ad platform to support multiple images for its search Ads. You can boost concentration to your current topic ads (by presenting a carousel of up to five images.)with the help of the Multi-Image Extensions feature.

• Auction Insights

Auction Insights are a very valuable trait within Google AdWords. The only available choice to obtaining out how you compare one on one with your competitors within your PPC activity. statistics available to us when downloading an Auction Insights report:

1. Day of week
2. URL domain of competitor
3. Impression share
4. Average position
5. Overlap rate
6. Position above rate
7. Top of page rate
8. Outranking Share

• Data Studio

It is a magnificent, free data visualization tool that allows you to build responsive dashboards, and customized, elegant broadcasting. In addition to Google ads, this broadcasting tool promotes the linking to many other data references Including:

Google properties, such as Google Ads, Google Analytics.

141 partner connectors such as Adroll, Microsoft Ads, CallRail, Facebook, and many more.

• Expanded Audiences

Standardly, Google Ads uses a feature known as “expanded audiences” which enables Google to accept ads to an identical type of audience rather than rigorously the audience or organizations you chose for this campaign.

• Account Notes Panel

A marketer can insert notes for keeping the records of PPC details using the notes panel. The notes panel will secure record modifications, budget changes, performance considerations, and more.

• Google Display Game

Another sorted  PPC feature is Google display. It assists to store your results fast. Google display Game placements option is available where you can turn off game placements by navigating to account settings which helps ads to more suitable orders.

• Display Keywords Targeting- Settings by Google

Another PPC feature is to display keyword targeting settings to give more power to your display ad operation target. You can now have controlled both by targetting the Audience or Content by Google.