How to Track Clicks on a Link in Google Analytics
Click tracking is an analytics feature that surveys and records where people click or tap on websites, apps, and emails. It is a process adopted by companies to interpret how many observers visit a website and understand its content, over a specific period.
You can know where your viewers are running from one page to another with the help of tracking clicks. It’ll also let you acknowledge what links they’re engaged in, what CTAs they’re clicking, and more.
Link click tracking happens automatically in the new version of google analytics 4, as in the old version of google analytics 4 we can’t do it automatically as it was very confusing and you used to set up custom event tracking.
But now this problem has been solved as a modern version of google analytics 4 is easy to use and set up. Here, we will help you to know how to get started with track clicks on a link.
How To Track Links With GA4
We need to follow the following steps to enable track clicks on a link in google analytics 4:
- Add a Google Analytics 4 property to your site.
- Undoubtedly, you can track links in Google Analytics 4. Although GA4 was installed in October 2020, the site won’t automatically change to GA4. You necessitate to set it up.
- On the rear left of your Google Analytics home page. Click “Admin”
- After that, assure the right account is chosen
- You’ll see a GA4 setup assistant in the “Property” column.
- Move within the process, and then click “Create Property.”
- At this point, you are all completed, and you’ll have GA4 set up.
Click “See your GA4 property.”
You should be capable to click “See your GA4 property.” When you’re done installing up GA4, This will provide you all the information on the property that you want. after this, you can explore nearby and recognize what’s brand-new in GA4
Click “Data Streams.”
After finishing up exploring and setting up your GA4 property, click on “Data Streams” in the left column. This delivers you complete information about what GA4 is tracking for your site.
Click your site
Finally, you only have to click on your site, and you should see the improved measurement. It should automatically be moved on. Events like page views, scrolls, external link clicks, site exploration, video meetings, and file downloads get automatically track. To view information, your GA homepage should have a field now called “Events” where you can view outbound link clicks.
Set up custom link clicks.
Promptly, you’ve officially established specific link tracking in the prospect. While this feature will help you track the number of events, you might want to trace specific link clicks separately. Then, you’ll need to set up custom link clicks.
You can do this by Google Tag Manager. If you don’t previously have an account, generate an account, and then connect to your GA4 property.
Substantially, you’ll want to create a trigger to discriminate between the custom links you need to track and the page appearances and outbound clicks that the improved analysis feature is tracking. Head for your Google Tags Manager and add a new trigger. Next, you’ll have to join this trigger to your events tracking.
